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Improve Management and Insight of Marketing Campaign Data
Through an easy to use web interface, TrackMyMarketing is a marketing information system that empowers marketing professionals to quickly and efficiently manage and track their marketing campaigns and campaign information. Using customized tracking IDs, TrackMyMarketing works with your analytics solutions so marketers can quickly and efficiently create, manage, and track their online and offline marketing campaigns.
Accessible Campaign Intelligence and Improved Processes
Eliminate the process of creating spreadsheet generated tracking IDs and managing your campaign information through antiquated methods. TrackMyMarketing's secure and efficient web-based management solution will save you and your staff countless hours and improve information sharing within your organization. Spend your time where it matters – analyzing and improving campaigns.
Immediate Return on Investment
Invest wisely through smart campaign management with TrackMyMarketing's proprietary marketing management solution. Tracking each campaign, down to the creative element, will allow you to eliminate poor performing campaigns and shift your time to higher performing campaigns creating an immediate return on your marketing investment.
For example, a customer ran a large banner advertising campaign on a leading search engine, which included different creative targeted to various content sections and audiences. By using TrackMyMarking’s campaign creation engine and a web analytics solution, the marketing team discovered that over 30% of the banner ad traffic was not converting. This accounted for over $12,000 in wasted traffic! Armed with this information the marketing team could change creative and campaign inventory to optimize its future investment.
Integrate with Your Web Analytics Solution
Web Analytics deployments can cost thousands of dollars and countless hours of staff time. TrackMyMarketing is designed to maximize your web analytics investment by quickly and easily integrating your marketing campaign data within your web analytics solution. Quickly create and organize new campaign tracking IDs used by your web analytics solutions to show clicks, leads, sales, or whatever metric matters most.
Learn More
To learn more about TrackMyMarketing request a product demo or read more about the product's features and benefits.
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"Building something internally is costly. Is it really worth spending the time and then doing all that work? If you have a good system with good product support like TMM does, it’s a no brainer." |
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